G4 Tequila grows 54.6%, Palomo Mezcal 44%, El Viejito 507% and El Acabo 377% in year-to-date volume.

HOLLAND, Mich., Oct. 22, 2026 /PRNewswire/ — PKGD Group, a U.S. importer and brand builder of producer-owned agave spirits, reported 56.4% year-over-year growth in VIP-reported portfolio sales volume for the first nine months of 2026. Reported volume reached 193,035 4.5-liter case equivalents, compared with 123,433 for the same period in 2025.

Growth spanned tequila, mezcal and raicilla. January–September results, measured in 4.5-liter case equivalents, included:

• G4 Tequila: up 54.6% to 178,490.
• Palomo Mezcal: up 44% to 10,175.
• El Viejito Tequila: up 507% to 2,297.
• El Acabo Raicilla: up 377% to 972.

Palomo is the second-largest brand in the report by volume, while El Viejito and El Acabo are expanding from smaller bases. PKGD is focused on sustaining G4’s momentum while building a broader base of growth across tequila, mezcal and raicilla.

“Quality has to be there when someone opens the bottle, and the price has to make sense when they come back for another one,” said Chris Risdon, Executive Vice President of PKGD Group. “We believe that combination of quality and value is driving these results. Our job is to help more people discover these producers and make their spirits easier to find.”

G4 expands distribution and retail sales

Separately, Nielsen data show G4’s measured retail dollar sales rising 53.9% to $33.3 million for the 52 weeks ending October 3, 2026. Dollar sales in the same measured tequila category declined 3.5%. G4 also ranked No. 10 in NIQ Byzzer’s composite brand performance ranking for the measured tequila category.

G4’s total distribution points increased 42.9%, while dollar sales per distribution point rose 7.7%, showing stronger sales productivity alongside broader distribution.

G4’s core 80-proof Reposado 750 mL expression generated $14.7 million in measured retail sales, up 97.3%, and ranked No. 21 in NIQ Byzzer’s composite item performance ranking for the same category and period. G4 is owned and produced by Felipe Camarena and his family at Destilería El Pandillo in Jalisco, Mexico.

G4 was named an Impact Hot Prospect, featured in Market Watch’s October 2026 issue, and selected as one of three finalists for Rising Drinks Brand of the Year in VinePair’s 2026 Next Wave Awards.

Tequila Arriesgado expands with Total Wine & More authorizations

Owned and produced by fourth-generation tequilero Roberto Real, Arriesgado follows an ancestral production philosophy centered on hand-crushed agave, wood-fired cooking and distillation, and direct producer involvement. Those choices shape its agave character and texture. Suggested retail prices are $69.99 for the 48% ABV Blanco and $79.99 for the 47% ABV Reposado, both in 750 mL bottles.

PKGD reports that Arriesgado recorded 744 4.5-liter case equivalents in just three months of commercial rollout through September. The brand has also secured significant Total Wine & More store authorizations across the U.S., adding to its retail expansion.

About PKGD Group

We import and build producer-owned agave spirits brands from Mexico. Our portfolio is guided by world-class quality, transparency and producer ownership, connecting the people who make these spirits with U.S. distributors, retailers, restaurants and consumers.

Media contact: Shawn Miller | shawn@pkgdgroup.com | www.pkgdgroup.com

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SOURCE PKGD Group